Although she’s not the most stylish celebrity out there, Jessica Simpson must be doing something right for Women’s Wear Daily to name her “Fashion’s Billion Dollar Baby.” According to reports, the Jessica Simpson Collection has raked in sales of $750M this year. Yeah, you read that right…$750 MILLION. They predict sales to hit the $1 billion mark by 2011.

Holy hell. People can make fun of her all they want, but it looks like she’s laughing all the way to the bank. Her estimated net worth is around $100 million by the way. Not too bad for the girl who didn’t know the difference between chicken, tuna and buffalo. But who really gives a shit when you’re printing money?

Personally, I can’t stand much of anything in her collection of footwear, accessories, luggage and fragrances. It’s actually quite funny when one of my friends are wearing a pair of Jessica Simpson heels and immediately justify their purchase when asked who the designer is. OK, so some of the shoe designs aren’t that dreadful. I don’t actually own a pair, so I’ll leave it to you gurls to fill me in on them. I’ll also admit that Jessica has one hell of a marketing department working behind her. Middle America loves nothing more than to feel like they’re getting celebrity style for a bargain. Just look at all the successful celebrity/designer collaborations at Tarjay, Wal-Mart and Kohl’s. What I don’t get is why people are flocking to buy her stuff? Nobody likes her music or TV shows post-Nick and all the tabloids seem to do is slam her left and right. Yet another unsolved mystery I suppose.

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